Introducing BookArc möd for MacBook
The MacBook stand that complements your space as well as your Mac.
Charleston, SC, April 15, 2014 – Twelve South unveils its first product created in wood. Introducing BookArc möd, a meticulously crafted hardwood version of its popular BookArc stand. Designed to complement the inspiring workspaces many MacBook owners inhabit, BookArc möd blurs the lines between furniture and technology. This elegant stand is compatible with all current MacBook models and is available in three finishes: Birch, Walnut and Espresso. BookArc möd is delivered in museum-quality packaging, and is available now for $79.99 / £69.99 / 79,99 € at TwelveSouth.com and Apple Stores worldwide. More information and press ready images can be found at twelvesouth.com.
Inspired by mid-century modern classics like the Eames Lounge Chair and Cherner Armchair, the elegant BookArc möd features hardwoods and finishes chosen to complement almost any home or studio. BookArc möd was also designed with future MacBooks in mind. The sturdy stand comes with two silicone inserts to fit all current MacBooks, including the slim MacBook Air. When Apple releases new generations of MacBooks, Twelve South can simply offer new inserts for updated compatibility.
When working at home or in the office with your MacBook, you can use BookArc möd to create a comfortable desktop-style work station. Simply perch your MacBook in BookArc möd, connect it to an external monitor and add your favorite keyboard and mouse. When it's time to take your MacBook on the road, simply unplug the cables, and the built-in cable management system on BookArc möd will hold them in place for a quick connect when you return.
“Most accessories riff on the design of the hardware they're holding, but what if the design was more like the furniture in the room?” said Andrew Green, Creative Director of Twelve South. “We looked at our favorite mid-century modern pieces and thought: This design language works beautifully alongside Apple hardware. Making our curved elegant BookArc for MacBook out of natural wood was the perfect piece to debut this new combination, and we think it’s the start of a whole new kind of modern, room-fitting accessory.”
BookArc möd has soft footpads to protect the surface you set it on. The silicone inserts are a breeze to change and will not leave any marks on your MacBook. Choose from three BookArc möd finishes: A light, bright Birch, a soft brown Walnut and a rich, dark Espresso. Ready to move your MacBook to the comfort of BookArc möd? Order yours today at twelvesouth.com.