Updated BackPack 2 now available, improves compatibility with the new 21.5 and 27-inch iMacs
We are pleased to announce that the updated BackPack 2 is now available at twelvesouth.com. BackPack 2 now includes new inserts that improve compatibility with the newly released 21.5 and 27-inch iMacs (Late 2012), as well as most Apple Displays and previous generation iMacs. The updated BackPack 2 is available now at twelvesouth.com for $34.99.
While most press coverage is about our products, every now and then, a journalist will call up and ask a few questions about Twelve South: How do you come up with your products? What's your greatest inspiration? Or “C’mon! Are there really only 12 of you people there?”
We weren't really sure what to expect when Engadget managing editor Darren Murph emailed to inquire about getting a closer look at Twelve South. But after a few hours together, getting a feel for how and why we do what we do, Darren apparently had what he needed. The result is a terrific piece in Engadget's Distro publication called "Opening the (Book)Book on Twelve South: Between the Covers of a Mac-Exclusive Accessory Maker," which captures Twelve South the Company better than anything we've read so far. So if you're curious about how an "intentionally small" company in South Carolina -- of only 12 people, truly -- makes BookBooks, BookArcs, and other Apple-only products and has found its niche by staying small on purpose, you'll want to read this.
We make time to read Design*Sponge every chance we get -- their tales of small space renovations for city dwellers and old furniture getting new life are awe-inspiring. We are suckers for great before-and-after shots. (And we should do a shout-out to the wonderful D*S founder Grace Bonney here...her new book, Design*Sponge at Home, is available for pre-order on Amazon.com right now, and you can bet we've ordered ours.)
Kate Pruitt, a Design*Sponge Senior Editor whose personal specialty is DIY, is one of our favorites on that site, and on another site, My Life Scoop, where she's not afraid to show her love of all things tech.
In her words:
"As someone working in the design industry, I can tell you that getting your technology in order is crucial to your success in any creative field. The majority of graphic designers are already on board -- take the fabulous typographer Jessica Hische and her streamlined office above, for example. But fine artists, craftsmen and other hands-on, low-tech worshippers should take note--the tech devices available for creatives today are really amazing, and can genuinely help creatives of all kinds spark ideas, manage their workflow, and stay organized and efficient."
"I've rounded up some great gadgets and accessories that everyone in the creative class should check out. Whether it's scanning and sharing your work online, sketching and jotting ideas on the go, or just minimizing the clutter in your office or studio, these tools can streamline your daily tasks and help open your mind to new ideas and inspirations."
Thanks for taking notice of our BackPack (shown at #2)...it's the best way we know of to hide things behind your Apple Cinema Display!
(TIP: If anyone finds #4, at $399, to be a bit steep for a laptop stand, may we suggest a certain "Apple-centric" stand we like to call BookArc for MacBook Pro, MacBook Air, or iPad?)
Cool Mom Tech, the brainchild of NYC-based power-blogging creatives Kristen Chase (herself a Parents magazine Top 10 Power Moms recipient and guest on both the Today show and CNN) and Liz Gumbinner (ad agency creative director cited on Forbes' list of 10 Mommyhood Gurus) is a site dedicated to serving as "the intersection of tech and style, of parenting, practicality and fabulosity."
We like it because it brings cool techy things to our attention all the time -- things we've somehow missed ourselves but love love love the moment we see them. (You can also follow Cool Mom Tech and Cool Mom Picks on Twitter.)
So it's a uniquely fine honor to find our BookArc featured on the site.
Here's what Liz at Cool Mom Tech (the sister site of Cool Mom Picks) has to say about BookArc:
I love that iPads aren't just fun little gadgets anymore. Considering all the accessories for them now, you can really make them work hard for you. Case in point: a beautiful, thoughtful stand for those smitten with the Apple aesthetic.
The BookArc for iPad from the clever folks at twelvesouth keeps your tablet upright for easy charging, movie-watching, or digital photo displaying. Add a Bluetooth keyboard and set it on your desk, and now your tablet is your own mini-computer--perfect for those who don't like the kickstand-style cases and want something with a little more permanence.
I kind of love everything about it.
And if you're a MacBook Air owner (as I hope to be soon) twelvesouth's BookArc for MacBook Air looks like an amazing tool. The steel stand is cushioned on the inside to cradle your MacBook Air snugly and securely, with clever cable management built in. But it's not just a charging dock. If you're a blogger or design type who works with two monitors, connect your MacBook Air to your external monitor in the BookArc, keep it closed, and apps like Photoshop will run way faster.
Poke around the twelvesouth site for a lot of nifty, accessories for Apple devotees and design minimalists. Same thing, right?
We'd have to agree. Get your own BookArc here...for iPad/iPad 2, for MacBook, and for MacBook Air.
The Twelve South feature is on pages 84-87 (we did say it was comprehensive!).
Download your copy today here
, and you'll be in the know -- before you know it -- on all things iPad 2.