Twelve South BackPack now updated for the newest iMacs.

Updated BackPack 2 now available, improves compatibility with the new 21.5 and 27-inch iMacs

We are pleased to announce that the updated BackPack 2 is now available at BackPack 2 now includes new inserts that improve compatibility with the newly released 21.5 and 27-inch iMacs (Late 2012), as well as most Apple Displays and previous generation iMacs. The updated BackPack 2 is available now at for $34.99.

Engadget Opens the Book(Book) on Twelve South: A Lot More About Us

While most press coverage is about our products, every now and then, a journalist will call up and ask a few questions about Twelve South: How do you come up with your products? What's your greatest inspiration? Or “C’mon! Are there really only 12 of you people there?”

We weren't really sure what to expect when Engadget managing editor Darren Murph emailed to inquire about getting a closer look at Twelve South. But after a few hours together, getting a feel for how and why we do what we do, Darren apparently had what he needed. The result is a terrific piece in Engadget's Distro publication called "Opening the (Book)Book on Twelve South: Between the Covers of a Mac-Exclusive Accessory Maker," which captures Twelve South the Company better than anything we've read so far. So if you're curious about how an "intentionally small" company in South Carolina -- of only 12 people, truly -- makes BookBooks, BookArcs, and other Apple-only products and has found its niche by staying small on purpose, you'll want to read this

Cool Mom Tech on BookArc: “I kind of love everything about it”

Cool Mom Tech, the brainchild of NYC-based power-blogging creatives Kristen Chase (herself a Parents magazine Top 10 Power Moms recipient and guest on both the Today show and CNN) and Liz Gumbinner (ad agency creative director cited on Forbes' list of 10 Mommyhood Gurus) is a site dedicated to serving as "the intersection of tech and style, of parenting, practicality and fabulosity."

We like it because it brings cool techy things to our attention all the time -- things we've somehow missed ourselves but love love love the moment we see them. (You can also follow Cool Mom Tech and Cool Mom Picks on Twitter.) So it's a uniquely fine honor to find our BookArc featured on the site.