Origins: A behind-the-scenes look at HiRise for MacBook
Q&A with Creative Director Andrew Green
First, a most obvious question: What inspired HiRise for MacBook?
“The first product I ever did in the Mac space was back in 2002 at Griffin, called the iCurve. It was one of the first stands specifically designed to let you use a MacBook on your desk full-time, and it helped to create the MacBook stand space, as we know it now. Fast forward to 2012, and we had a new company called Twelve South making great accessories for Apple… and it seemed time to revisit and explore what would make the best MacBook stand in the world today. “
So what happened during the design process?
“One big thing. We realized that virtually ALL the current MacBook stands still had the same fixed dimensions that the original iCurve did – from 2002! The iCurve was designed to hold the titanium MacBook – the hottest laptop you could get back then – perfectly horizontal with the Cinema Displays that Apple had introduced in 1999. But all the stands that have come out since have been copying iCurve’s height, which never took into account that there would be other sizes of MacBooks. So that specific fixed height doesn’t really work as well anymore with the range of MacBooks we have now, from Air to 15” with Retina. So the idea of Twelve South offering only one stand, in a fixed height, for all those MacBooks... was really silly.”
Macworld UK just made our week. They published a roundup of "17 of the finest iPad accessories" and among those are six made by yours truly, Twelve South!
If you've ever wondered where our design ideas come from, you'll have to look back as well as forward.
For our latest product, BookArc möd, we turned to the stars of mid-century modern design, including the famous Eames lounge chair, as well as the lesser-known – but no less amazing – Cherner Chair. From our friends at Apartment Therapy, here's a quick history you'll want to read... and then you'll see why we are so inspired by this lovely chair.
If you take a look inside the manuals for many of our products, you’ll notice a list of ways to reuse the brown gift box from your new Twelve South gear. While we love getting notes from people about how they love their new Twelve South toys, it makes us uniquely happy when we hear of creative ways that people are recycling our packaging. To celebrate Earth Day we’d like to share a few of our favorite ways customers have re-purposed their brown gift boxes.
The MacBook stand that complements your space as well as your Mac.
Charleston, SC, April 15, 2014 – Twelve South unveils its first product created in wood. Introducing BookArc möd, a meticulously crafted hardwood version of its popular BookArc stand. Designed to complement the inspiring workspaces many MacBook owners inhabit, BookArc möd blurs the lines between furniture and technology. This elegant stand is compatible with all current MacBook models and is available in three finishes: Birch, Walnut and Espresso. BookArc möd is delivered in museum-quality packaging, and is available now for $79.99 / £69.99 / 79,99 € at TwelveSouth.com and Apple Stores worldwide. More information and press ready images can be found at twelvesouth.com.
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