Twelve South introduces a new BookArc tailored exclusively for the MacBook Pro
Charleston, SC, June 28, 2011 – Twelve South unveils a refreshed version of the popular BookArc stand. The upgraded BookArc is designed exclusively for the latest unibody MacBook Pro models. This sleek desktop stand features improved stability, built-in cable management and a more precise fit for MacBook Pro. BookArc for MacBook Pro is available immediately at Amazon.com and other outlets for $49.99. More information and images can be found at www.twelvesouth.com.
On the heels of the introduction of the BookArc for MacBook Air, BookArc for MacBook Pro is the latest Twelve South stand to be designed and engineered exclusively for a specific MacBook model. BookArc is made from heavy gauge steel and outfitted with wider silicone feet for enhanced stability. A soft, silicone insert conforms specifically to the curvature of the unibody MacBook Pro.
Underneath BookArc for MacBook Pro there are two hidden cable managers that prevent your monitor, USB and power cables from slipping to the floor when you unplug your MacBook Pro. The new BookArc for MacBook Pro also ships with one extra insert to fit legacy models of MacBook and MacBook Pro.
The new BookArc for MacBook Pro also enhances a new OS X Lion feature useful for many desktop MacBook users. The new OS introduces the extensive use of full-screen apps that often work better with one screen, rather than a two-screen MacBook+external monitor setup. If you currently use a dual-monitor setup, it may be the perfect time to consider working with your MacBook Pro closed in a BookArc for a cleaner desktop and a simplified set-up.
Moving from two screens to one external set-up featuring a BookArc also can give your MacBook Pro a performance boost. By reducing the number of pixels driven by MacBook’s internal video memory, graphic intensive Apps like Photoshop and iPhoto can feel noticeably snappier and faster. In a review of the previous BookArc, MacLife Magazine editors observed their “Photoshop Actions test was 22 percent faster.”
“BookArc was the very first product Twelve South introduced when we launched in 2009,” said Andrew Green, Creative Director of Twelve South. “Since then we have learned so much from customer feedback and from creating an entire family of BookArcs, including the recently released BookArc for Air. BookArc for MacBook Pro incorporates all of these advances and is the best MacBook stand we have ever made.”