Twelve South Blog

PowerBug: Room to Room, Stay in Flow

The best charger is the one you never notice. Put a PowerBug in every room you actually use, and let your phone find power on its own.

PowerBug: Room to Room, Stay in Flow

The best charger is the one you never notice. Put a PowerBug in every room you actually use, and let your phone find power on its own.

 PowerBug: Room to Room, Stay in Flow

Every home runs on the same quiet interruption. Your phone dies in the kitchen, and the only charger you own is sitting next to your bed. You walk over, plug in, and by the time you remember to grab your phone again, you are back in the kitchen without it. The charger never moved. You did, twice.

One Outlet, Two Jobs

PowerBug turns that outlet into something worth using twice. It flips two prongs straight into the wall and sits flat against it, no cord, no brick looking for a shelf to live on. Set your phone on the built in Qi2 pad and it charges wirelessly at up to 15 watts. Plug something else into the USB C port and pull up to 35 watts combined, enough for a phone, AirPods, or an Apple Watch depending on what the room is asking for that day.

Room to Room, No Carrying Required

One PowerBug takes care of one room. A few of them change what a room can do while your phone charges.

In the kitchen, it lifts your phone right off the counter and up to plug level, so you can watch a recipe video hands free while you cook instead of squinting at a screen lying flat next to the cutting board. In the bathroom, it does the same for a hair tutorial, phone up at eye level instead of propped against a soap dish. In the bedroom, it charges your phone out of your line of sight while you sleep, so there is no glow, no temptation to check it at 2 a.m. And in the living room, it holds your phone upright while you snuggle up for a movie, no cord stretched across the couch and no phone buried in the cushions.

Each room gives you a different reason to want one. Together they add up to a house that already has power waiting, wherever you happen to be using your phone anyway.

The Same Feeling, Somewhere Else

That feeling shows up on the road too. ButterFly SE 25W, our compact charger for iPhone and Apple Watch, does for a hotel nightstand what PowerBug does for your kitchen counter. Plug it in once, forget about it, and let it work while you sleep. Different room, different trip, same idea. The gear should disappear, and the charge should just be there when you reach for it.

Stay in Flow

Buy one PowerBug and you fix a room. Buy a few and you stop thinking about power at all, which was the point from the start.