Three years after launching their first Mac exclusive product, Twelve South expands from the dining room table to the front cover of Kiplinger’s.
Charleston, SC, May 10, 2012 – The June 2012 issue of Kiplinger’s magazine is out, and the cover features Twelve South’s co-founder and CEO, Leigh Ann Green. The cover story, featuring Twelve South’s owners who were inspired to turn their passions into successful businesses, hits newsstands this month. Twelve South was launched by Leigh Ann Green and her husband Andrew Green in 2009, with a mission to design premium accessories exclusively for Apple computers.
Why just for Apple? “It was always our feeling that Apple users – like us – deserved thoughtfully designed accessories, worthy of the iconic products they accompany,” says Leigh Ann. “So we decided to devote Twelve South 100% to making Apple-only accessories.”
As the Kiplinger’s article “How to Create a $1 Million Business” points out, Leigh Ann and Andrew Green started the business in their home, using their children’s college funds and a second mortgage as seed money to fund the business. Their courage and passion for great design paid off when their first two product prototypes, cobbled together from scrap metal and a manila envelope, were sold to Apple retail store buyers on their first try. “It was a scary moment,” admits Leigh Ann Green. “We put it all on the line and it paid off for us.”
Today the company is 12 employees strong and sells its impressive roster of made-for-Mac products worldwide through TwelveSouth.com and Apple retail stores. The Charleston, South Carolina-based brand’s best-selling product to date is BookBook, a hardback leather case for MacBook, iPad and iPhone that looks like a vintage book.
The June 2012 issue of Kiplinger’s is on newsstands now. You can also find the article about Twelve South online at Kiplinger.com, and see the products that have made Twelve South a success story at www.twelvesouth.com.