I bet you thought the answer was simple – red is Twelve South’s favorite color (after all, it is our logo)! In actuality we can’t take credit for making the PlugBug World red. When Andrew Green, Creative Director for Twelve South, was designing the adaptor he bounced the idea off the original Mac Evangelist and Twelve South fan, Guy Kawasaki. After seeing an early prototype, Guy was so impressed with the product that he INSISTED that PlugBug should “carry a show stopping hue, viewable from across the room”!
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