Last updated on October 12, 2018  


Twelve South, LLC (also referred to as "we", "us", and "our") respect your online privacy and rights to transparency about our privacy practices with regard to cookies and similar technologies.  This Cookies and Similar Technologies Policy (the "Policy") describes the information we collect through the use of cookies and similar technologies on (the "Website") and explains how and why we and our business partners use such technologies, and the choices you have with regard to as to opting in and out of their use.  

This Policy is part of our Privacy Policy available at which provides further information about our privacy practices.


A "cookie" is a small file created by a web server that can be stored on a user's device for use either during a particular ("session" cookie) or future ("persistent" cookie) browsing session.  This file may include information about internet protocol (IP) addresses, browser type, internet service provider (ISP), URLs of any referring or exited webpages, operating system, and/or date and time stamps. 

Cookies generally are used for:

  • Authentication: To determine if a user is logged in so that custom experience and features can be delivered to the user.
  • Security: To implement security measures and detect unusual and suspicious activities.
  • Advertising: To deliver a better advertising experience by connecting advertisers to users whose browsing history indicated that they are likely to be interested in their products.
  • Performance: To learn from system performance and determine how to route traffic between servers.
  • Analytics and Research: To learn which services are used most and least in order to inform whether content changes are necessary.

Twelve South uses cookies to enable certain website functions, develop web browsing analytics, store and track your preferences, and enable the delivery of advertising and marketing, when applicable.  For example, we track the number of “hits” or visits to our Websites, the most popular times of day and sections visited, and the range of devices and browsers most commonly used to view the Websites.  Twelve South does not sell any of this information to third parties.

First-Party Cookies

First-party cookies are set by the website you are visiting, and they can only be read by that site.  Certain features of our Websites use session, persistent, and flash cookies.

"Session" cookies are temporarily stored on your hard drive and only last until they expire at the end of your browsing session or after a set time period.  "Permanent" cookies remain stored on a user's hard drive until they expire or are deleted by a user.  We use permanent browser cookies on our Websites for secure login purposes and to recover certain preferences set for use by you during repeated visits to our Website. The expiration periods for "permanent" cookies are longer than "session" cookies and vary in duration.

Third Party Cookies

You also may encounter third party cookies on our Website.  Third Party Cookies are cookies that are stored on your web browser by a party other than Twelve South and may gather browsing activity (such as information you have entered or choices you have made) across numerous websites that you visit and across numerous browsing sessions.  These cookies also help improve how Twelve South’s Websites and services function and perform, customize your interaction with our Websites, and help provide more relevant messaging and marketing communications to you. Twelve South is currently using third party cookies to track and analyze usage. If you wish to delete Third Party Cookies, you should adjust your browser settings as described in the "CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION" section of this Policy.

These third parties may include advertisers, ad networks, and ad servers and analytics companies. We use third party ad targeting to display ads for our programs and services that may be of interest to you and to track the performance of the advertisements. This service is able to follow users to third party websites not affiliated with us and displays ads when users visit those other sites, providing you with interest-based (behavioral) advertising or other targeted content. We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. 

If you like more detailed information about first party and third party cookies in use on or related to our Websites, please contact us.  You also may learn more about internet advertising practices and related consumer resources at and you are located in Europe).


Like most websites, as you navigate through and interact with our Website, we may passively collect information about your browsing activities using cookies and other automatic data collection technologies, such as Internet tags, or web beacons (clear gifs., pixel tags, and single-pixel gifs), and navigational data collection (log files, server logs, etc.), to improve website functionality and analytics.  

  • Web beacons: These are tiny graphics (sometimes called "clear GIFs" or "web pixels" with a unique identifier that are used to understand browsing activity.  In contract to cookies, which are stored on a user's computer hard drive, web beacons are rendered invisible on web pages when you open a page. 
  • Social Widgets: These are buttons or icons provided by third-party social media providers that allow you to interact with those social media services when you view a web page or mobile app screen. These social widgets may collect browsing data, which may be received by the third party that provided the widget and are controlled by third parties. 
  • UTM Codes: These are strings that can appear in a URL (the "Uniform Resource Locator", which is typically the http or https address entered to go to a web page) when a user moves from one web page or website to another, where the string can represent information about browsing, such as which advertisement, page, or publisher sent the user to the receiving website. 
  • Application SDKs: These are mobile application third-party software development kits that are embedded in Apps and websites. These SDKs permit the collection of information about the App or website itself, activity in the App, and the device application on which the App is running. 

The aggregate data collected by these passive technologies typically does not target any personally identifying information (PII) or other personal data, but personal information we store about you may be linked to information stored in and obtained from cookies in order to improve our marketing, analytics, or website functionality.

Google Analytics and Similar Technologies

In addition to cookies, there are other similar technologies used by Twelve South on the Websites.  These include:

We use Google Analytics and similar technologies (the “Analytics Technologies”), provided by Google, Inc., to collect and process statistical data about the number of people using our Websites and to better understand how they find and use our webpages.  For example, we use Google DoubleClick to measure the effectiveness of our online marketing campaigns for targeting and advertising purposes. This cookie is associated with the DoubleClick for Publishers service from Google. We do not store or associate such analytics with personally identifiable information collected elsewhere. Google's data processing occurs in the U.S. Google Tag Manager is an analytics service provided by Google Inc. Personal Data collected includes cookies and usage data and is processed in the U.S.  We use Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behavior across websites. To opt out of Google ads personalization, visit Google's Ads Settings at

Google Tag Manager ("GTM”) is a tag management system to manage JavaScript and HTML tags used for tracking and analytics on websites. Tags are small code elements that, among other things, are used to measure traffic and visitor behavior: to understand the effect of online advertising and social channels; to set up remarketing and orientation towards target groups; and to test and optimize websites. GTM makes it easier for us to integrate and manage our tags. If you have performed deactivation, GTM takes this deactivation into account. For more information about GTM’s privacy practices can be found at and terms of use at

You may learn more about Google Analytics and the performance tracking cookies that it uses by visiting well as Google's restrictions on data use by visiting the Google Privacy Policy at:  To opt-out of Google Analytics, visit and install the opt-out browser add-on feature.  For more details, visit the “Google Analytics opt-out browser add-on” page (located at Google Analytics has certified compliance with the EU-US Privacy Shield Framework set forth by the U.S. Department of Commerce.

If you would like more detailed information about analytic and similar technologies in use on or related to our Websites, please contact us.

Other Third Party Technologies

Some third parties may use automated data collection technologies to collect information about you when you when you browse the internet.  The information they collect about your online browsing activities over time and across different websites and other online services may be associated with your personal information and used to provide you with targeted content.  We do not control third party technologies or how they may be used.  If you have any questions about targeted content, you should contact the responsible party directly or consult their privacy policies.

Clicky is an analytics service provided by U.S.-based Roxr Software, Ltd.  Personal Data collected includes cookies and usage data and is processed in the U.S.  Clicky's Privacy Policy is available at:

We use UpSellit to help us understand why users do not complete purchases on our websites. We use this tool to understand user behavior. We use this information to improve our websites. For information about how to opt-out of UpSellit cookies, you can visit

We use Facebook Custom Audience, an advertising service provided by U.S.-based Facebook, Inc. It that collects uses cookies, usage data, and uses your email address to create a unique number that Facebook uses for advertising and market research purposes to deliver personalized advertisements to you on Facebook. Data collected in this way is anonymous to us, which means we cannot see the personal data of individual users. However, this data is saved and processed by Facebook. Facebook can connect this data with your Facebook account and use it for its own advertising purposes, in accordance with Facebook’s Data Policy which can be found  To learn more about Facebook's privacy practices, visit:

We use a third party payment processor, Stripe, for all payments made to us.  In connection with the processing of such payments, we do not retain any personally identifiable information or any financial information such as credit card numbers. Rather, all such information is provided directly to our third party processor, Stripe, whose use of your personal information is governed by their privacy policy, which may be viewed at  Stripe’s services in Europe are provided by a Stripe affiliate —Stripe Payments Europe Limited (“Stripe Payments Europe”)— an entity located in Ireland. In providing Stripe Services, Stripe Payments Europe transfers personal data to Stripe, Inc. in the US. To ensure the adequate protection of personal data, Stripe has certified to the EU-U.S. and Swiss-U.S. Privacy Shield Framework, and uses other approved cross-border transfer mechanisms, as described in its privacy policy.

Quantcast may use your computer’s IP address, pixel code, referring HTTP location, current HTTP location, search string, time of the access, browser’s time, any searches made on the applicable website and other statistics in order to analyze Log Data from different websites and combine it with other non-personally identifiable information to produce the Reports that are made available on the Site. The purpose of this cookie is to enable web publishers and advertisers to deliver audience segments that are appropriate for their products or services.

Amazon CloudFront is a web service of U.S.-based Amazon Web Services that speeds up distribution of static and dynamic web content such as .html, .css, .js, and image files, to users. CloudFront delivers content through a worldwide network of data centers called edge locations. When a user requests content that is being served with CloudFront, the user is routed to the edge location that provides the lowest latency (time delay), so that content is delivered with the best possible performance.  CloudFront captures information about each request that includes system logs which captures the following information: IP address, lat/long of the server which served the request, country and date and time. More information about AWS's privacy practices can be found at

This website uses from time to time the web analytics service of U.S.-based Crazy Egg, Inc. in order to better understand the usage patterns of our customers and continually improve our website performance. With this tool, the usage behavior of visitors to this website is analyzed on the basis of a cookie. The data collected will be stored anonymously and aggregated in statistics. The data collection can always be deactivated by disabling the use of cookies in your browser settings. More about the privacy policy of Crazy Egg can be found at, and you always have the possibility to opt out of the use of cookies related to Crazy Egg using the following link - You can completely prevent the use of the service with add-ons for your browser, for example with the script blocker "NoScript" (

Bing Ads allows us to have our advertisements appear at the top of the results page for certain search engines. We also use this tool to track visitors that click on our ads and visit our site. This helps us direct users to our website and determine the effectiveness of our online campaigns in terms of sales and user activity on our sites. To opt out of Bing Ads optimization, visit Bing's optimization opt-out page.

For the design of our website, we use Adobe's Typekit service to be able to use certain fonts on our Website. As part of providing the Typekit service, no cookies are placed or used to provide the font. The following information is collected by Adobe to provide the Typekit service: fonts provided, set ID, account id, service providing the fonts, application requesting the fonts, server providing the fonts, hostname of the page the fonts are loaded. To prevent detection by Typekit, disable JavaScript in your browser.  You also may refer to the following privacy policy:

U.S.-based Sift Science provides fraud identification and prevention for our Website. It uses the EU-US Privacy Shield information for EU-US transfers: is subject to the following privacy policy:

We also use Bugsnag as a cloud-based bug tracker for our Website.  It is subscribed to the EU-US and Swiss-US Privacy Shield frameworks and is subject to the following privacy policy:

We use Visual Website Optimizer for website analytics purposes, such as tracking user analytics and behavior on the Website and also to improve conversion rates. It is subject to the following privacy policy:

Social Media

Our Website, as well as the websites of some of our third party service providers, interface with social media websites such as Facebook, Instagram, Pinterest, YouTube, and Twitter and may use social media plugins (such as the Facebook "Like" button) to facilitate social media functions used by you.

For example, we use Facebook Connect and Facebook Social Media plugins to allow users to share their experiences with our websites on Facebook and to track visitors to our sites who have interacted with our ads or posts on Facebook. For example, we may collect your browser information, demographic data, and interaction data. This allows us to determine the effectiveness of our marketing efforts on Facebook. For more information, visit Facebook's

When you visit our website, the operator of a social media plugin may set cookies or other tracking technology on your browser, enabling that social media operator to recognize individuals who visit our website. If you are logged into a social media website while browsing on our website, the social media plugins may allow the social media website to receive information about your visit-including the pages that you viewed-and connect the visit to your personal information. 

The social media plugins also grant us permission to access and use the information that you post or store on the applicable social media service, in accordance with the privacy policy of that service and the privacy settings that are applicable to your account, and to store the user name and password you use to log-in to the applicable social media service. This allows us to share information about your activities on our website with other users of their social media website. For example, Facebook social media plugins allow Facebook to show your Likes and comments on our website to your Facebook friends. Your use of social media plugins is subject to each social media website's privacy policy, so we encourage you to use care and thoughtfully read the privacy policy of each social media website that you use.

We have no control over the information that social media websites or plugins collect, store, or use. Before connecting to our website from a social media website or using a social media plugin on our website, please be certain that you understand the social media website's privacy policy and how it may gather information about what your access to our website, and what you view on our website. It is not uncommon for these social media platforms to identify themselves as controllers for data processing.


We provide you with choices regarding the personal information you provide to us and have created ways to give you control over our use of your information. Most web browsers are set by default to accept cookies.  If you do not wish to receive cookies, you may set your browser or mobile device's privacy settings to refuse all or some types of cookies, or to alert you when cookies are in use by tracking technologies and advertising. Note that, if you decline the use of cookies, you may not have access to the full benefits of the Services.

When using our Services, you may confirm whether or not you approve of the use of a cookie. You have the option to adjust your browser settings to opt out of accepting a "persistent" cookie and to only accept "session" cookies, but will need to log in each time you want to enjoy the full functionality of the Services. Please be aware that adjusting Cookie Settings on our Services may not fully delete all of the cookies that have already been created.  To delete them, change your web browser and mobile device settings as well. 

Additional information is provided below about how to disable cookies or manage the cookie settings for some of the leading web browser providers:

Google Chrome:


Internet Explorer:


For more information on how to modify your browser settings to block or filter cookies, visit 


If we make any changes to this Policy, we will post them on this webpage. If we make material changes to how we treat our users' personal information, we will notify you by posting on our Website’s home page and/or provide notification via email, if appropriate. The date this policy was last revised is identified at the top of this page. We encourage you to review this Policy from time to time to stayed informed about how we use cookies and other similar technologies.


If you have any questions or comments about this Policy, please contact us using one of the methods listed below: 

Twelve South LLC