Twelve South Blog

The Twelve: Apple Announcement Edition

September is known to some in South Carolina as the beginning of hurricane season (lookin' at you Dorian), but here at Twelve South it means it's time for new Apple releases! For this edition of The Twelve we're recapping everything that was announced Tuesday, as well as the thoughts, emotions and reactions of our very own Twelve South team, who gathered around the table to watch the Apple Event with bated breath.

The Twelve: Apple Announcement Edition

September is known to some in South Carolina as the beginning of hurricane season (lookin' at you Dorian), but here at Twelve South it means it's time for new Apple releases! For this edition of The Twelve we're recapping everything that was announced Tuesday, as well as the thoughts, emotions and reactions of our very own Twelve South team, who gathered around the table to watch the Apple Event with bated breath.

 The Twelve: Apple Announcement Edition

Apple is offering a free one-year subscription to their new Apple TV+ service (available Nov. 1) when you buy a new iPhone, iPad, Apple TV, Mac or iPod Touch. We got to see a trailer of one of the new shows in their lineup, "SEE," starring Jason Momoa. Think "A Quiet Place" meets "The 100." 

"I'll watch anything with Jason Momoa." - Tracey



With Series 5, Apple is bringing back Apple Watch Edition, with titanium and ceramic cases. 

"It's cool to see Apple using materials for a Smart Watch that you usually only see in high-end luxury watch brands." - Jai



A few new features included with the Apple Watch Series 5 are an always-on display, so you no longer have to lift your wrist to see notifications, compatibility with any Apple Watch band and all-day battery life. You can even opt to share your Apple Health data for medical research studies (anonymously, of course).

"But the most impressive update is for sure the built-in compass." - Sarah



The new iPhone 11 line is a beast! There were so many new upgrades to talk about and we're excited about every single one of them. Most importantly, we're excited to be able to offer BookBook vol. 2 for iPhone for preorder so that you can have your new iPhone 11, 11 Pro and 11 Pro Max cases as quickly as possible. Preorder now!

SurfacePad for iPhone will soon be available in all three new sizes and we're excited to launch with new colors that will complement the new hues of iPhone 11. Although we're not able to offer preorder for this product, we will have them soon. Sign up on the product page to be notified as soon as they're available!

Portrait mode is another wonderful update with the latest version of iPhone, and now with iPhone 11, you'll be able to use it for your pets! Apple really knows how to give the people what they want.

"As if we don't already have enough pictures of our dogs on our phones." - Amy 



The new improvements with Night Mode are a sight to behold. With practically zero light, the iPhone 11 is able to capture a high-quality photo that's actually visible. Amazing! No more grainy, dark group photos at dinner. You may even be able to identify what everyone is having for dinner on their plates!

Apple has coined a new term - "slofies" a.k.a. Slow Motion Selfies. Is it ridiculous? Yes. Do we love it? Also yes. 

"Is this some kind of millennial thing that I don't understand?" - Bobby



iPhone 11 Pro has cameras for days - well, enough for a three-day weekend. With wide, ultra-wide and telephoto camera lenses, you can be ready to capture anything, all with the highest quality. It even has built-in video editing. 

"So we're shooting all our new product videos on the iPhone 11 Pro now, right, Cody?" - Marlee



iPhone 11 Pro and iPhone 11 Pro Max will be available in four colors, including Space Gray and a new Gold. We're loving the Midnight Green color which reminds us of a certain dried herb...

A subscription to Apple Arcade gets you unlimited access to more than 100 new games all at one price. With the improved CPU and extended battery life, it'll be the best video game experience on a smartphone ever! 

"I'm definitely getting that." - Dan



And just like that, it's time for us to get back to work making all the beautiful accessories that will enhance and complement Apple's latest devices. Until next time...

"We always believe that if you give people wonderful tools, they will be able to do wonderful things." - Tim Cook


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