Las Vegas, NV, January 4, 2017 – There is no disputing that Apple Watch is the most advanced health & fitness device ever, however, with sports like kickboxing, weightlifting, CrossFit and many others, traditional wrist placement is not always ideal. Introducing our newest innovation: ActionSleeve Armband for Apple Watch, which gives you the option to wear Apple Watch on your upper arm or bicep. ActionSleeve adds protection from nicks and dings while keeping all controls accessible. It also offers tighter, more consistent skin contact to improve heart rate monitoring. We are currently showing the ActionSleeve privately at the 2017 Consumer Electronics Show. It is also available to order immediately at twelvesouth.com and select Best Buy stores on January 9.

As any athlete knows, the key to getting results is tracking your performance and although Apple Watch is the perfect companion many of today’s sports and workouts aren’t “wrist watch compatible”. With ActionSleeve you can simply slide off your daytime band, pop Apple Watch into the padded bumper and go. Your Apple Watch is safely off your wrist but still easily viewable and controllable. Additionally the neoprene sports band holds Apple Watch tighter and more securely on your arm thus creating more consistent skin contact and more accurate heart rate tracking.

Athletes come in all shapes and sizes and ActionSleeve provides a solution for almost anyone including an inspiring young man we worked with for this campaign named Cameron. Cameron is a Citadel cadet, member of the elite Summerall Guards, a fiercely competitive athlete and an amputee. With the use of ActionSleeve, Cameron can take full advantage of Apple Watch during his workouts and long distance training runs. To learn more about Cameron's story click here.

Take your workouts to a new level with ActionSleeve - offered in Black or Red and available now at twelvesouth.com.

To see the full gallery of Journal images click here.